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Working Paper: Firms’ Intrinsic Motivation and Environmentalism: blessing or burden?

Author: Madhuparna Ganguly Title: Firms’ Intrinsic Motivation and Environmentalism: blessing or burden? Abstract: This paper analyzes the implications of firms’ intrinsic valuation for proenvironmental production on technology adoption and signaling outcome when adopting acostly pollution-free technology does not favour profit despite consumers’ higher willingness to pay for the environment-friendly product. As growing environmental awareness […]

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